Colour Theory

31st August 2015 - By 

A great deal of effort is placed into selecting colour schemes in the belief that certain colours invoke particular reactions. Sometimes this is used to influence us, for example in marketing campaigns and sometimes we attach a particular brand with a certain colour or colour scheme (for example Mcdonald’s, Cadbury).

Colour selection can be a useful tool for illustrating stories and designing books.

This sheet includes information about colour wheels and the emotions said to be attached to different colour choices.

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