Colour Theory


A great deal of effort is placed into selecting colour schemes in the belief that certain colours invoke particular reactions. Sometimes this is used to influence us, for example in marketing campaigns and sometimes we attach a particular brand with a certain colour or colour scheme (for example Macdonalds, Cadbury).

Colours are also subject to fashions and tastes change over time.

This sheet includes information about colour wheels and the emotions said to be attached to different colour choices.

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